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Data Privacy

Privacy Policy

The protection of your personal data is very important to us. We therefore process your data exclusively on the basis of the statutory provisions (DSGVO, TKG 2003). This privacy policy provides information on key aspects of data processing on our website.


Contact us

If you contact us using the form on the website or by e-mail, the data you provide will be stored by us for six months to enable us to deal with your request and answer any follow-up questions you may have. We will not pass on this data without your consent.

 


Cookies

Our website uses small text files known as cookies, which are stored on your device using your browser. They are harmless. We use cookies to ensure we provide a user-friendly service. Some cookies will be stored on your device until you delete them. These enable us to recognize your browser the next time you visit. If you do not want these cookies to be stored, you can configure your browser settings so that they inform you before cookies are set and enable you to consent to them on a case-by-case basis. If you deactivate cookies, the functionality of our website may be restricted.

 


Google Maps

We use maps from the “Google Maps” service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.


Google Fonts

We use fonts (“Google Fonts”) provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.


Google ReCaptcha

We use the “ReCaptcha” function to e.g. to prevent entries in online forms. This is provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.


Web Analysis

Our website uses the web analysis service Google Analytics. The provider is Google Inc., based at 1600 Amphitheater Parkway Mountain View, CA 94043, USA. The service uses cookies, which enable it to analyse how the website is used by visitors. The information generated in this way is transferred to the Google server in the USA and stored there. You can prevent this by adjusting your browser settings to prevent cookies from being stored. We have concluded an appropriate contract data processing agreement with the provider. Our concern within the meaning of the GDPR (legitimate interest) is to improve our service and our website. Since the privacy of our users is important to us, user data is pseudonymized. Your IP address is recorded, but immediately pseudonymized (e.g. by deleting the last 8 bits). This means that your location can only be roughly determined. Data processing is undertaken on the basis of the legal provisions of § 96 (3) of TKG and Art 6 (1)(a) (consent) and / or (f) (legitimate interest) of GDPR. In addition, Google is certified under the Privacy Shield Agreement, and its compliance with European data protection law is thus guaranteed (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). User data is stored for a period of 14 months. Detailed information on Google’s data usage, settings options and how to object is available from the following Google websites: https://www.google.com/intl/de/policies/privacy/partners (“Data usage by Google when you use Websites or apps of our partners “), http://www.google.com/policies/technologies/ads (” Use of data for advertising purposes “), http://www.google.de/settings/ads” Manage information that Google used to show you advertisements ”).


Mouse-Tracking

Our concern within the meaning of the GDPR (legitimate interest) is to improve our services and our website. We therefore use Hotjar to improve our understanding of our users’ needs and to optimize the services provided by our website. Hotjar’s technology allows us to gain a better understanding of our users’ experiences (e.g. how much time users spend on which pages, which links they click, what they like and what not, etc.) and this helps us to adjust our offer in line with user feedback. Hotjar uses cookies (see above) and other technologies to collect information about the behavior of our users and about their devices (in particular device IP addresses (recorded and stored only in anonymised form), screen size, type (Unique Device Identifiers), information about the browser used, location (country only), preferred language for displaying our website). Hotjar stores this information in a pseudonymized user profile. Information is used neither by Hotjar nor by us to identify individual users, nor is it combined with other data relating to individual users. Further information is available from Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy. You can object to the storage by Hotjar of your user profile or information about your visit to our website, or to the setting of Hotjar tracking cookies on other websites, by clicking on this opt-out link.


Data storage via our webshop

The following data is stored by us in order to process the your contract: title, first and last name, address, email address and data entered optionally by users (company name, address details, telephone number). The data you provide is required to fulfill the contract or for the purpose of pre-contractual requirements. Without this data, we cannot conclude a contract with you. No data is transferred to third parties, with the exception of the transfer of credit card data to the relevant bank / payment service provider for the purpose of debiting the purchase price, to the transport company / shipping company commissioned by us to deliver the goods and to our tax advisor to fulfill our tax obligations. If you cancel your purchase, any data stored by us will be deleted. In the event that a contract is concluded, all data relating to the contractual relationship will be stored until the expiry of the retention period for tax purposes (7 years). The data name, address, goods purchased and date of purchase will also be stored until product liability expires (10 years). Data processing is undertaken on the basis of Section 96 (3) of TKG (Austrian Telecommunications Act) and Art 6 (1)(a) (consent) and / or (b) (necessary to fulfill the contract) of GDPR.

 


Registration and user account

Users of our web shop are given the option to create a user account. We provide users with the necessary information (mandatory and optional fields) about this during the registration process. We use the data entered by users in the course of registration to enable them to make use of our services: users may be emailed with information relevant to registration or to our services, for example regarding changes to the scope of services or technical updates. Where users cancel their user account, their data will be deleted from this account, with the exception of data that must be retained in order to comply with commercial or tax law in accordance with Art. 6 (1)(c) of GDPR. Users are responsible for backing up data if they cancel a contract before the termination date. We are entitled to irretrievably delete all user data stored during the term of the contract. On the basis both of our legitimate interests and of the interests of users in being protected against misuse or other unauthorized use of data, we store user IP addresses and the time of user activity whenever a user registers or logs in to their account. IP addresses are anonymized or deleted at the latest after 7 days. In principle we do not pass data on to third parties, with the exception of situations where we have to pursue a claim or where we are legally required to do so under Art. 6 (1)(c) of GDPR.


Newsletter

You can subscribe to our newsletter via our website. In order to provide you with targeted information, we may also collect and process additional information provided voluntarily by users. In order to send you our newsletter, we need your email address and your declaration that you consent to receive it. Once you have registered for the newsletter, we will therefore send you a confirmation e-mail with a link to confirm your registration. You may cancel your subscription to the newsletter at any time. Please send your cancellation to the following email address: julia@luerzer.at. We will then immediately delete any data related to the dispatch of the newsletter.

 


Google-Re/Marketing-Services

Our concern within the meaning of the GDPR (legitimate interest) is to improve our services and our website. We therefore use the marketing and remarketing services (“Google Marketing Services” for short) of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”). Google is certified under the Privacy Shield Agreement and thus guarantees its compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Google Marketing Services enables us to display advertisements for and on our website in a targeted manner, in order to provide users only with advertisements that may reflect their interests. To do this, Google executes a code and uses so-called (re-) marketing tags, which enable an individual cookie to be stored on the user’s browser. For information on the use of cookies, see above. Google may also combine the information collected with information from other sources. If the user then visits other websites, they can be shown advertisements tailored to their interests. In addition, the IP address of the user is recorded via Google Analytics, but pseudonymized immediately (e.g. by deleting the last 8 bits). This means that their location can only be generally identified. Ads are not managed and displayed for a specific individual, but for the cookie owner, regardless of who this is. This does not apply if a user has given Google express consent to process data without pseudonymization. Information collected by Google Marketing Services about users is transmitted to Google and stored on Google servers in the USA. User IP addresses will not be merged with user data within other Google services. The cookies set by us include cookies from the Google AdWords marketing service; we may display third-party advertisements on the basis of the Google marketing service AdSense and its cookies. For more information on Google’s use of data for marketing purposes, visit https://policies.google.com/technologies/ads. Google’s privacy policy is available at https://www.google.com/policies/privacy. We also use Google Tag Manager to integrate the analysis and marketing services offered by Google into our website and to manage them centrally.


Social media presence

We use our social media presence and platforms to communicate with users, interested parties and customers who are active there. Participation in such networks and platforms is governed by the terms and conditions and data processing guidelines of the operator in question. Unless otherwise stated in our privacy notice, we process users’ data when they communicate with us in social networks and on platforms.


Use of Facebook social plugins

Our concern within the meaning of the GDPR (legitimate interest) is the improvement of our services and the analysis, optimization and economic operation of our website. We therefore use social plugins (“plugins”) from the facebook.com social network, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland (“Facebook”). Plugins can display content such as graphics, text contributions, videos or interactive elements. They are indicated by one of the Facebook logos (“f” on the relevant background, the “thumbs up” sign or the terms “like” or “like”) or the label “Facebook Social Plugin”. The list and appearance of the Facebook social plugins are available here: https://developers.facebook.com/docs/plugins/. Facebook is certified under the Privacy Shield Agreement and thus guarantees its compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active). Further information on data collection by Facebook, further processing and use of data and user rights and browser options to protect privacy can be found in Facebook’s privacy notice: https://www.facebook.com/about/privacy/.


Twitter

The content and functions of the Twitter service may be integrated into our online services. Such content and functions are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. This may also include such as images, videos, texts and buttons that enable users to react to content. Where users are members of Twitter, Twitter can assign the content and functions to the relevant user profiles. Twitter privacy notice: https://twitter.com/de/privacy. Twitter is certified under the Privacy Shield Agreement and thus guarantees its compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active).


Instagram

The content and functions of the Instagram service may be integrated into our online services. Such content and functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. This may also include images, videos, texts and buttons that enable users to react to content. Where users are members of Instagram, Instagram can assign the content and functions to the relevant user profiles. Instagram’s privacy policy: http://instagram.com/about/legal/privacy/.


Pinterest

<p”>The content and functions of the Pinterest service may be integrated into our online services. Such content and functions are provided by Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA. This may also include images, videos or texts and buttons that enable users to react to content. Where the users are members of Pinterest, Pinterest can assign the content and functions to the relevant user profiles. Pinterest privacy policy: https://about.pinterest.com/de/privacy-policy.


Xing

The content and functions of the Xing service may be integrated into our online services. Such content and functions are provided by XING AG, Dammtorstrasse 29-32, 20354 Hamburg, Germany. They may also include images, videos, texts and buttons that enable users to react to content. Where users are members of Xing, Xing can assign the content and functions to the relevant user profiles. Xing’s privacy policy: https://www.xing.com/app/share?op=data_protection.


LinkedIn

The content and functions of the LinkedIn service may be integrated into our online services. Such content and services are provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. They may also include images, videos, texts and buttons that enable users to react to content. Where users are members of LinkedIn, LinkedIn can assign the content and functions to the relevant user profiles. LinkedIn privacy policy: https://www.linkedin.com/legal/privacy-policy. LinkedIn is certified under the Privacy Shield Agreement and thus guarantees its compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active).


Vimeo

Videos from the Vimeo platform may also be integrated into our website. They are provided by Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA. Privacy notice: https://vimeo.com/privacy.


YouTube

Videos from the YouTube platform may also be integrated into our website. They are provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.


Your rights

In principle, you have the right to information about your data, and to require its correction, deletion, restriction, portability and revocation; you also have the right to object to your data being processed. If you believe that the processing of your data violates data protection law or your data protection rights have been breached in any other way, it is open to you to lodge a complaint with the supervisory authority. In Austria this is the data protection authority, which can be contacted via the following contact details.